29 Strategies to Improve Organic Search Rankings on Google
Starting with your keyword theme, ask first how you can create value. The last question may be the most difficult to answer, but it’s also one of the most important. Certain topics, such as medical and financial queries, can be especially challenging to rank for in Google. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative. For example, if our seed keyword was “motorcycle jacket” we might find the following related keywords.
That will often get you to the top of most local search results. National or international businesses, however, often need to aim higher. A domain authority in the range will set you up for success here, although higher is always better. One of Google’s primary ranking factors is the recency of your content.
I actually came up with a similar strategy to find keyword difficulty with seomoz and have been using that for a while now. I’ve always enjoyed following along with you to get your opinions on the latest search engine changes, and what a person needs to to in order to be most successful in ranking on Google. If you articles are not really targeting any keywords, then I would definitely go back and make some adjustments. But if you can use a descriptive title that describes your post and targets a keyword, then its a great move.
For a cleaner sequential order, RANK.AVG might be more your style. If you’re planning to embed a video on a web page with little or no text, consider publishing it alongside a written transcript. To verify that the markup was added correctly, use Google’s Structured Data Testing tool. Click this, and you’ll see options to toggle VideoObject markup on or off, and to add attributes. Now, whenever you’re editing a post or page, there should be an option to “Modify current schema” at the bottom of the editor. If your embedded video is hosted on YouTube, Google often shows a video rich result even in the absence of VideoObject schema markup.
- Google’s documentation claims prominence is based on how well-known a business is, both offline and online.
- This would be an EXTREMELY difficult keyword to rank for (more on this keyword below).
- Enter a broad topic as your “seed” keyword and go to the Matching terms report.
- Now it’s time to optimize each piece page on your site around a single keyword.
Provide comprehensive answers within your content
Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it. As you can probably imagine, it takes a lot of time and effort to increase your domain authority. Google—and by extension, Moz—want to see relevant, consistent content that meets searchers’ needs. Most of the top publications have been around for years and have hundreds, if not thousands of pages, articles and web visitors.
How to Build Local Citations & Get Seen Everywhere Online
Identify pages that are performing well in Google search results and replicate their success across other business pages on your site. The easiest way to consistently rank on page one of Google is to hire experts with experience in ranking sites. And with that in mind, group similar content together to make it obvious what your site talks about. If you have an arsenal of tools on your website, create a subfolder called “tools” to house them under. Once you start trying to rank on Google, implement good SEO tracking and monitor the results of your SEO campaigns.
This technique is particularly useful in scenarios like sports tournaments or sales competitions, where multiple factors determine the overall winner. You can repeat these steps with different formulas to highlight different ranks, such as the bottom rank or top three. This visual cue can make your data easier to interpret at a glance. In this article, I’ll walk you through how to use Google Sheets to automatically rank your data. From basic functions to more advanced techniques, we’ll SEO Anomaly cover it all.
