Children’s Book Promotion Ideas
Children’s Book Promotion Ideas
Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly https://cruzsmd.com/. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.
Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.
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Best Book Promotion Ideas
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
In times past, an interview for a newspaper, radio spot, a TV show, or zine could net sales for an author. With today’s focus on the internet, you’ll probably find it difficult to make any of these options produce book sales. There are exceptions, and if any of these options interest to you, then use search engines to find opportunities. For example, in small towns and rural areas, you may find weekly or monthly newspapers that would like to interview you while plugging your book.
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One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
Twitch has become one of the most popular platforms for people to follow their favorite pros in just about any industry. From sewing to dancing to playing video games, everyone is getting in on the action. As an author, you can use Twitch for many things: do a reading from your book, talk about how you developed part of the story, give a Master Class on writing, talk about the research you did while writing the book, or just let people watch as you write! Some writers prefer to hide away as they write, but if you’re ok with looking up every once in a while to read comments and answer questions, you can get a Twitch following and generate buzz for your past, present and future books.
Book Promotion Ideas
Other lead magnet ideas include: infographics, checklists, and templates with information your readers might find valuable. Or, if you want it to be interactive, try a survey or quiz where people receive their results or more info by email (and get subscribed to your mailing list in the process).
With infinitely customizable audiences and a low minimum spend of $5 a day, Facebook is the perfect platform for authors to reach potential new readers. There’s a small learning curve involved, but the payoff is worth it!
In this post, we offer up 70+ book marketing ideas to help you out. It also features a free (yes, free!) book marketing checklist you can print out and use to track your progress! And if you’re craving even more info straight from the pen of an expert, check out our free book marketing guide How to Market a Book: Overperform in a Crowded Market, written by our very own Ricardo Fayet.
Speaking of retailers, after publishing your book, you’ll want to set up your various store links for readers. If you’ve only made your writing available on Amazon, this will be easy — one link, which you can make as clean as possible by removing everything from the URL except “/dp/ “, like so:
Not keen on using your own content for lead magnets? Try giveaways! For example, if you write horror and want to attract fellow horror enthusiasts, you could give away a Stephen King box set or a classic horror movie poster. Just add a line to your subscribe button/pop-up about how people have to subscribe to your mailing list to be eligible, and you’re all set.
eReader News is a great gig, but it can be hard to get approved and takes several days for a response. No reviews are needed, but they do check if you have reviews – and it may sway their decision to promote your book or not depending on review count.
