Googles 200 Ranking Factors: The Complete List 2025
This will determine what’s working and what isn’t, so that you can make necessary adjustments to improve your results. When readers are satisfied early on, they can then decide to dig deeper for more information. And hey, you’ll come top-of-mind when they think of quality content. Since the number one post on desktop is graded A+ by Clearscope, we have a good chance of beating it based on content alone.
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Keyword rankings fluctuate all the time as Google strives to deliver the best results. For each keyword, Google ranks webpages based on how well their content satisfies the user’s query. You touched on it a bit, but alot of stuff out there still preaches keywords in Title, URL, H1/H2, Image Alt Text, etc. This has all changed and it seems will work against you most of the time, and it’s important not to over-optimize your onpage stuff.
Shopify also supports SSL for all its stores, which is a factor Google uses for ranking. Images are generally what sell your products, so it’s important to have plenty of them on your site. Of course, quality images can also be resource hogs, so you’ll definitely want to use an image optimizer like this one to keep your site speed up. We also have an ultimate guide to link building with plenty more strategies you can use to rank higher. Check out our ultimate guide on where and how to use keywords in your content for more Shopify SEO tricks.
- Keywords like “what is,” “how to,” or “benefits of” are common here.
- When someone searches for a business or place near their location, they’ll find local results across Google in places like Maps and Search.
- Plus, if you get authoritative websites to link back to your website, it can boost your domain authority (DA) score.
You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO. Look at the high-ranking pages to determine the best content type(s). You can search the keyword yourself and review the first page. But Google may personalize results based on your location, search history, and more.
Choose Your Target Keywords
Off-page SEO means, primarily, getting high quality links back to your website. You’ve hopefully already gotten a few links from good blog directories, but another great way to get them is to write guest SEO Anomaly posts on other sites in your blog’s niche. For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result. Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort.
As Google crawlers reach your website, they will easily get the vital information thus trusting you more and pulling your listing higher when doing Google Maps SEO. Local search has become a game-changer for businesses of all sizes. Whether you’re a neighborhood café or a fast-growing service provider, showing up in the right place at the right time can make all the difference.
Especially my wildly popular free keyword research tool & AI article writer. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter (X?) and YouTube about our feelings (and business, of course).
Definitions of “long-form” content vary widely, but most people would agree it means writing at least 1,000 words, and more like 1,500 or more. Blog posts under 1,000 words are much less likely to rank highly—see more in my guide about how long a blog post should be. Of course, it also makes a lot of sense to include your website in your bio – and to post links to your blog’s content. That way, you’ll hopefully get some people clicking through from social media to view your website.
